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PROFESSIONAL PRODUCTS

OUR FAMILY OF LIGHTENERS

Brilliant

TRADITIONAL LIGHTENER

This is the traditional lightening powder we're famous for that started it all. You'll find it to be gentle on the hair but with great lift.

OUR BEST PERFORMING LIGHTENERS

7 LEVELS OF LIFT

Bond Creator Activators

PROTECT AND REPAIR

Protecting your client’s hair during oxidative processes was a real game-changer in the industry. But it often meant measuring a small amount of an additional product and diluting the power of your formula. It meant using developers which were higher in peroxide than you wanted and hoping you don’t get unpredictable results.

Instead, we removed some of the water that is in developers and added more of an improved protection and disulfide bond-creating formula, all without losing the intended power in your developer.

During any coloring or lightening step in your client’s service you can reach for one of our Bond Creator Activators and repair and protect those compromised bonds.

PERMANENT CREME

Envelop

All shades formulated individually to make hair color that is true to tone. Our warms are warm, our cools ar cool, and our naturals are natural.

Mix intensifiers increase the flexibility of the line and permanent toners are useful for global lightener application.

ALL NATURAL BOTANICALS

DEMI-PERMANENT CREME

Restore

Restore is highly conditioning with the same botanical ingredients as Envelop. Use it when covering or blending grey, when you need more strength or coverage than with our LIQD.

ALL NATURAL BOTANICALS

PPD-FREE

AMMONIA-FREE

DEMI-PERMANENT LIQUID

LIQD

Most liquid color lines leave the hair feeling like straw. Our LIQD includes a proprietary blend of all-natural ingredients (including sugar cane and aloe) to leave the hair softer, stronger & with unbelievable shine. LIQD is designed for the total creative control, radiant shine, ultra soft hair and quick processing without the harsh smell other liquid color lines have.

ALL-NATURAL BOTANICALS

PPD-FREE

AMMONIA-FREE

VIVID DIRECT DYE

Ignite

Show off your true colors! Create vibrant vivids & eye-pleasing pastels with Ignite. Deposits directly onto hair.

ALL NATURAL BOTANICALS

NON-OXIDATIVE TONER

LumiGloss

Shift tone or enhance hair color without damage. Within our color line there are four different toning options — permanent, demi-permanent, liquid. And there is LumiGloss as a non-oxidative direct dye treatment that clients can use at home in place of a conditioner every 5-6 shampoos. It has the healing ingredient of panthenol, which is also used to treat skin and burns.

SHINE

ARGAN OIL

Contains Vitamin E & fatty acids excellent for repairing damaged hair and skin

Treats split ends

Tames frizzy hair

Adds healthy shine

STRENGTHEN

RICE PROTEIN

Protects against drying elements like wind, dry air, and sun

Adds natural body for beautiful, flowing locks

Increases tensile strength to prevent breakage

PROTECT

ALOE VERA

Promotes healthy hair growth by eradicating dead skin cells on the scalp

Balances hair’s pH levels

Soothes sensitive scalp by alleviating itching and dryness

Adds strength and lustre to hair

SOFTEN

CALENDULA

Softens hair and increases shine

Calms scalp inflammation

Promotes hair growth by increasing collagen production in hair follicles

Protects against cell-damaging free-radicals

HYDRATE

SUGAR CANE

Color protection

Smoothing and reduces frizz

Heat protection

Moisturizing

Increase shine

Prevent breakage

WHAT STYLISTS ARE SAYING

ACCURATE COLOR

Small vats

The way to create a color line where the warms are warm, the cools are cool and the naturals are natural is to create in small vats, rather than make decisions for the whole line in one large vat.

PHARMACEUTICAL

QUALITY INGREDIENTS

It was almost an accidental discovery - just how much product efficacy improves if you use the most expensive, highest-quality ingredients, instead of downgrading from pharmaceutical-grade to cosmetic grade for mass production.

SUSTAINABILITY

MANUFACTURING

Our color is manufactured in a facility that creates and uses most of its own solar energy. The facility is in a water-rich area of Italy and uses a double osmosis process to return waste water completely clean back into the environment.

SUPPLY CHAIN

LIVING WAGE

The people who produce our products make a living wage in whatever region they live.