Brilliant
TRADITIONAL LIGHTENER
This is the traditional lightening powder we're famous for that started it all. You'll find it to be gentle on the hair but with great lift.
OUR BEST PERFORMING LIGHTENERS
7 LEVELS OF LIFT
Brilliant Paint
Balayage Lightener
If you’ve been disappointed by a balayage lightener without enough lift, you need to try Brilliant Paint.
It’s silica-based instead of clay-based which means it dries only on the surface and continues lifting on the inside.
Paint doesn’t make a flaky mess all over you and the floor. It's the consistency of frosting (instead of mud) which means it’s easier to apply and blend.
OUR BEST PERFORMING LIGHTENERS
7 LEVELS OF LIFT
Diamond
TIME-RELEASED TONING LIGHTENER
For level 5 or darker clients, Diamond offers up to 9 levels of lift along with time-released violet toner. The strongest lightener out there, Diamond is not for prelightened hair and not safe on scalp.
BREAKTHROUGH TONING
9+ LEVELS OF LIFT
Bond Creator Activators
PROTECT AND REPAIR
Protecting your client’s hair during oxidative processes was a real game-changer in the industry. But it often meant measuring a small amount of an additional product and diluting the power of your formula. It meant using developers which were higher in peroxide than you wanted and hoping you don’t get unpredictable results.
Instead, we removed some of the water that is in developers and added more of an improved protection and disulfide bond-creating formula, all without losing the intended power in your developer.
During any coloring or lightening step in your client’s service you can reach for one of our Bond Creator Activators and repair and protect those compromised bonds.
HAIR COLOR
PERMANENT CREME
Envelop
All shades formulated individually to make hair color that is true to tone. Our warms are warm, our cools ar cool, and our naturals are natural.
Mix intensifiers increase the flexibility of the line and permanent toners are useful for global lightener application.
ALL NATURAL BOTANICALS
DEMI-PERMANENT CREME
Restore
Restore is highly conditioning with the same botanical ingredients as Envelop. Use it when covering or blending grey, when you need more strength or coverage than with our LIQD.
ALL NATURAL BOTANICALS
PPD-FREE
AMMONIA-FREE
DEMI-PERMANENT LIQUID
LIQD
Most liquid color lines leave the hair feeling like straw. Our LIQD includes a proprietary blend of all-natural ingredients (including sugar cane and aloe) to leave the hair softer, stronger & with unbelievable shine. LIQD is designed for the total creative control, radiant shine, ultra soft hair and quick processing without the harsh smell other liquid color lines have.
ALL-NATURAL BOTANICALS
PPD-FREE
AMMONIA-FREE
VIVID DIRECT DYE
Ignite
Show off your true colors! Create vibrant vivids & eye-pleasing pastels with Ignite. Deposits directly onto hair.
ALL NATURAL BOTANICALS
NON-OXIDATIVE TONER
LumiGloss
Shift tone or enhance hair color without damage. Within our color line there are four different toning options — permanent, demi-permanent, liquid. And there is LumiGloss as a non-oxidative direct dye treatment that clients can use at home in place of a conditioner every 5-6 shampoos. It has the healing ingredient of panthenol, which is also used to treat skin and burns.
BOTANICAL INGREDIENTS
SHINE
ARGAN OIL
Contains Vitamin E & fatty acids excellent for repairing damaged hair and skin
Treats split ends
Tames frizzy hair
Adds healthy shine
STRENGTHEN
RICE PROTEIN
Protects against drying elements like wind, dry air, and sun
Adds natural body for beautiful, flowing locks
Increases tensile strength to prevent breakage
PROTECT
ALOE VERA
Promotes healthy hair growth by eradicating dead skin cells on the scalp
Balances hair’s pH levels
Soothes sensitive scalp by alleviating itching and dryness
Adds strength and lustre to hair
SOFTEN
CALENDULA
Softens hair and increases shine
Calms scalp inflammation
Promotes hair growth by increasing collagen production in hair follicles
Protects against cell-damaging free-radicals
HYDRATE
SUGAR CANE
Color protection
Smoothing and reduces frizz
Heat protection
Moisturizing
Increase shine
Prevent breakage
OUR PRODUCTS ARE DIFFERENT
ACCURATE COLOR
Small vats
The way to create a color line where the warms are warm, the cools are cool and the naturals are natural is to create in small vats, rather than make decisions for the whole line in one large vat.
PHARMACEUTICAL
QUALITY INGREDIENTS
It was almost an accidental discovery - just how much product efficacy improves if you use the most expensive, highest-quality ingredients, instead of downgrading from pharmaceutical-grade to cosmetic grade for mass production.
SUSTAINABILITY
MANUFACTURING
Our color is manufactured in a facility that creates and uses most of its own solar energy. The facility is in a water-rich area of Italy and uses a double osmosis process to return waste water completely clean back into the environment.
SUPPLY CHAIN
LIVING WAGE
The people who produce our products make a living wage in whatever region they live.
