OUR FAMILY OF LIGHTENERS
This is the traditional lightening powder we're famous for that started it all. You'll find it to be gentle on the hair but with great lift.
OUR BEST PERFORMING LIGHTENERS
7 LEVELS OF LIFT
Bond Creator Activators
PROTECT AND REPAIR
Protecting your client’s hair during oxidative processes was a real game-changer in the industry. But it often meant measuring a small amount of an additional product and diluting the power of your formula. It meant using developers which were higher in peroxide than you wanted and hoping you don’t get unpredictable results.
Instead, we removed some of the water that is in developers and added more of an improved protection and disulfide bond-creating formula, all without losing the intended power in your developer.
During any coloring or lightening step in your client’s service you can reach for one of our Bond Creator Activators and repair and protect those compromised bonds.
All shades formulated individually to make hair color that is true to tone. Our warms are warm, our cools ar cool, and our naturals are natural.
Mix intensifiers increase the flexibility of the line and permanent toners are useful for global lightener application.
ALL NATURAL BOTANICALS
Restore is highly conditioning with the same botanical ingredients as Envelop. Use it when covering or blending grey, when you need more strength or coverage than with our LIQD.
ALL NATURAL BOTANICALS
Most liquid color lines leave the hair feeling like straw. Our LIQD includes a proprietary blend of all-natural ingredients (including sugar cane and aloe) to leave the hair softer, stronger & with unbelievable shine. LIQD is designed for the total creative control, radiant shine, ultra soft hair and quick processing without the harsh smell other liquid color lines have.
Shift tone or enhance hair color without damage. Within our color line there are four different toning options — permanent, demi-permanent, liquid. And there is LumiGloss as a non-oxidative direct dye treatment that clients can use at home in place of a conditioner every 5-6 shampoos. It has the healing ingredient of panthenol, which is also used to treat skin and burns.
Contains Vitamin E & fatty acids excellent for repairing damaged hair and skin
Treats split ends
Tames frizzy hair
Adds healthy shine
Protects against drying elements like wind, dry air, and sun
Adds natural body for beautiful, flowing locks
Increases tensile strength to prevent breakage
Promotes healthy hair growth by eradicating dead skin cells on the scalp
Balances hair’s pH levels
Soothes sensitive scalp by alleviating itching and dryness
Adds strength and lustre to hair
Softens hair and increases shine
Calms scalp inflammation
Promotes hair growth by increasing collagen production in hair follicles
Protects against cell-damaging free-radicals
OUR PRODUCTS ARE DIFFERENT
The way to create a color line where the warms are warm, the cools are cool and the naturals are natural is to create in small vats, rather than make decisions for the whole line in one large vat.
It was almost an accidental discovery - just how much product efficacy improves if you use the most expensive, highest-quality ingredients, instead of downgrading from pharmaceutical-grade to cosmetic grade for mass production.
Our color is manufactured in a facility that creates and uses most of its own solar energy. The facility is in a water-rich area of Italy and uses a double osmosis process to return waste water completely clean back into the environment.